Brand Identity Designer & Online Educator
Etienne Giroux-Paquet
I have fond memories of myself, when I was still trying to figure out how to attract clients for my business. I was working so hard on it, but wasn't seeing any results. I'm sure many of you can relate to this.
One night, just like usually, I had to work hard to get things done. I was offering my design services in a video game niche. I was working hard on my business and my ads but I didn’t understand why I couldn’t attract clients like my competitors did. This drove me crazy!
But one night, I said to myself "That's enough!" I wanted to do better than my competitors, so after looking into it I discovered the power of branding. A year later, I was able to do better than my competitors and charge 20x more money than they did.
Yes you heard me, after a long period of hard work, I was able to draw in the right customers and more customers.
Now, guess what happened to my competitors? They were out of business by the time I was successful. They were left behind. They didn’t did what I did, which cost them a lot. From then, I completely changed my brand.
You see, the key to success lies in connecting with your customers emotionally. After I made this small change, I noticed that people started to really take notice of me. My sales went up and I started to attract more customers. We can do the same together!
Like always, remember this.
Build the right brand, elevate your success!