Brand Identity, Branding, Logos...

What they are, what are the differences and why you might need it.

What is a Brand

A person’s perception of a product, service, experience, or company.
As competition gets more intense, companies look for ways to connect with customers on an emotional level. People's opinion of a company is what is known as "brand". It is created by values, products, marketing, customer service, and the overall tone. Every contact people have with the company contributes to their opinion of it. Additionally, how a brand is seen affects its success. The process of changing people's perception of the brand is called "branding".
Identity design, brand, and logo explained
brand identity

What is Brand Identity

A brand identity is a collection of visual elements that symbolize the brand.
Imagine strolling down the street wearing a premium-class jacket. What would people think of you? They'd likely assume you appreciate luxury, have a penchant for expensive clothing, and take pride in your appearance. But what if that wasn't true?
Brand identity shapes opinion without experience. It's a collection of visual elements, logos, colors, fonts, patterns, messaging, and tones used to create a look across brand touchpoints. A strong identity helps build recognition, awareness and loyalty, leading to increased sales.
Your brand's success depends on the right presentation to attract the desired customers. Wearing the right "suit" will help in the long run. Brand identity creates recognition, differentiation, and tangibility.
brand identity blue office with logo and patterns
Optical studios—Brand identity

What is Branding

Branding is the process of changing people's perception of a brand.
Branding is the process of altering how a brand is perceived by people. It involves taking advantage of every chance to demonstrate why one brand should be chosen over another. Companies leverage branding to stay ahead of the competition and provide their employees with the best tools to reach customers. Branding is composed of a company logo, visual design, mission, tone, positioning, etc. It is the act of changing the perception of a brand.

What is a Logo

A logo is the visual mark that represent an organization.
The logo is an easily recognizable graphic symbol that identifies a company, product, service, or entity. Of all the parts that make up your brand identity, the logo is the most recognizable and tangible touchpoint. A good logo allows you to be easily recognizable, flexible, and to keep it for a long period of time.
professional logo design serviceprofessional logo design serviceprofessional logo design service3d logo design services

What Brand Identity Designers Do

A person’s perception of a product, service, experience, or company.
Brand Identity designers use strategy and design to make brands more tangible to others. They influence and shape the feel, tone, and look of the brand through visuals. This helps to illustrate the brand in the best possible way for the right audience.
Brand identity design and strategy

My Brand Identity Process

Whether you need brand Identity design or a logo, my process follows a simple 4-step process. Here is a basic overview of how I work with clients. It is actually more complex than this, but here is a simple summary for you.

brand identity

Discovery & Strategy


First, we’ll start by discussing your goals. We'll explore how your ideal brand should feel, sound, and appear to others. Then, we'll define a direction.

Designing Identity


To go on, I will make a moodboard to make sure we agree. I'll come up with some ideas and show them to you to get your thoughts.

Creating Touchpoints


Then, I will start the actual design and execution. This is the fun part. We will connect your brand to your customers making it memorable, durable, effective and flexible.

Initiate Launch


We will finish by introducing your brand identity. This will make your business recognizable and attractive, which will help you get more customers. I will provide a brand style guide so you are ready to go.

Benefits of Hiring a Brand Identity Designer for Your Business


Hiring a brand identity designer can be very helpful. It can help build a strong brand, more people will know about it, and customers will be more loyal. This can lead to more money for the company. Also, it can make your company stand out from other businesses.

Customers will gain a clearer understanding of your business, resulting in increased sales, leads, and revenue. Your company will become more visible to customers, and you'll be proud of the results.


  • Attract more customers
  • Build brand equity
  • Differentiate from your competitors
  • Have a clear and concrete direction
  • Gain more recognition

Build Your Dream Brand Today in 3 Simple Steps

1. Create Strategy

Create a clear and compelling story about your brand that will emotionally connect with your audience.

2. Design

Design a reputable and trustworthy brand that will draw your audience choosing you over your competitors.

3. Build Brand Equity

Execute on a strategy that will enable you to connect with your ideal audience, meaning more sales.