Metaclient is a game client that enables you to showcase your creativity. It provides a platform to share your best ideas and see them come to life. Additionally, their ambition and innovation is demonstrated by their plan to transform this project into a NFT gallery.
The goal was to develop a visual identity that would perfectly capture the atmosphere of the project. They sought to create something innovative, long-lasting, fresh, and modern. This visual identity was essential, as without it, nothing could have been achieved.
Metaclient from the core was struggling with a problem of visual awareness. In fact, the project had no visual identity, logo, or colors. Conversely, we knew where to start and had an idea of what to do, but we just didn’t know how.
After that, why search for a brand identity? The metaclient team wanted to build more than a community. They needed something that could draw the right people and make them feel at home. A new brand identity was the ideal solution to make the brand memorable.
The users around metaclient are raving fans about technology and we needed to paint the perfect picture in their head.
The challenge was to create a brand identity that would remain memorable to users. Technology changes and advances rapidly, so many older brands are forgotten. We needed to make something unique, like the Polaroid brand identity, that would stand out.
Metaclient saw a 31% growth in their following after launching their brand identity. The first month of the brand identity has been a success, as the metrics show it has attracted people to the project and they are responding positively.