MEC Brand Identity

Case Study
Brand Identity Design

ZAZZ, a hair care expert, is launching a new line called "Mec" specifically designed for men's hair and beard care. ZAZZ aims to provide high-quality products to cater to this trend, emphasizing exclusivity, organic ingredients, and overall quality. Our task is to create a distinctive logo and identity for the Mec line that seamlessly integrates with ZAZZ's existing brand. The brand image should appeal to a wide range of men, positioning the products as exclusive and premium.

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1. Create Strategy

Create a clear and compelling story about your brand that will emotionally connect with your audience.

2. Design

Design a reputable and trustworthy brand that will draw your audience choosing you over your competitors.

3. Build Brand Equity

Execute on a strategy that will enable you to connect with your ideal audience, meaning more sales.