Optical Studios (Loyal Concepts) is a creative agency. The problem, they just started out. They didn't have a brand identity, and they weren't able to convey trust with their past brand image. They weren't able to convey trust to their clients because of their brand image and messaging.
Furthermore, they needed an expert to design them a fresh new brand identity, so they can gain this credibility and trust to get the first clients.
A few months after the launch, the agency went from closing their first low budget clients to closing $10k contracts. They were able to acquire and gain this credibility with the help of this.